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Beautiful https://i-model-h0use.com Holiday Ad Celebrates the Emotional Power of Photography​ By JEREMY GRAY​ ​A new Christmas-themed Toyota commercial focuses less on the company’s automobiles and more on the power of photography.​The new ad, “Present from the Past,” was created by the advertising agency Saatchi &ampSaatchi and directed by Lisa Gunning. The ad, which clocks https://i-model-h0use.com in at 90 seconds in its longest cut, tells the story of a young woman who received a thoughtful gift from her grandmother: a vintage camera and the photos the now-elderly woman had captured many years ago.​​​“My darling granddaughter. When I was your age, I was given this camera. May it capture https://i-model-h0use.com your big, beautiful life the way it did mine,” the grandmother’s voice narrates as her granddaughter opens the gift.​The young woman takes her gift on a road trip and recreates her grandmother’s old photos, capturing new versions in all the old haunts. She then puts her recreated photos alongside her grandmother’s originals https://i-model-h0use.com in a photo album and gifts the album to her grandmother, completing a nostalgic circle of photography.​​​​​The commercial is nice enough on its own and does a beautiful job demonstrating the emotional impact that photography can have in real life. However, this is PetaPixel, so the precise camera model used in the https://i-model-h0use.com ad matters.​PetaPixel Staff Writer Phil Mistry was quick to identify the featured camera. It is an Asahi Pentax Spotmatic (screw mount) camera with a Super-Takumar 55mm f/1.8 lens. Mistry adds, “That wooden tripod without a head would never have been used with a Spotmatic!”​The Pentax Spotmatic camera is a perfect choice for https://i-model-h0use.com the ad, and surely no accident as it was an iconic camera that proved very popular with beginner photographers in the 1960s and 70s.​In a 2018 article, Cody Schultz wrote on PetaPixel that his photography journey started with a gifted Pentax Spotmatic. The camera was “simple to use,” leading to Schultz falling https://i-model-h0use.com in love with film. Undoubtedly, the Spotmatic had a similar effect on people decades ago.​​​​Alongside the new commercial, Toyota has partnered with the non-profit organization 100Cameras to sponsor photography programs for 10,000 students in the next year.​While it is easy to be jaded regarding commercials, and the commercial’s overall aim is to https://i-model-h0use.com sell vehicles, the ad also sells photography’s storytelling power. Photography captures lives and connects people across generations. As long as there are cameras and images, history stays alive.​Image credits: Screenshots from Toyota’s new ad, created by Saatchi &ampSaatchi.​​It is the time of year for giving, and Toyota has given us a wonderful https://i-model-h0use.com photography-themed ad.​